Marketing & Endorsements
Marketing & Endorsements
Where Brands Move And Athletes Lead
At The Agency, we don’t wait for opportunity—we create it. In a world of passive brands and fleeting attention, we drive action by connecting elite talent with the right platforms, partners, and moments. Backed by a relentless team of marketers, creatives, and deal-makers, we deliver bold campaigns that leave an impact.
Brand Activation Experts
Helping brands step up, stand out, and take bold action
Credibility Meets Creativity
A passionate team with deep industry roots and a relentless creative edge
Strategic Athlete-Brand Pairing
Scouting and securing brand deals for athletes & coaches, coast to coast
Relentless Market Coverage
No deal left on the table—our team is always on the hunt for the next big move
Full-Spectrum Media Execution
Campaigns that span national TV, digital, billboards, and more
Brand Activation Experts
Helping brands step up, stand out, and take bold action
Credibility Meets Creativity
A passionate team with deep industry roots and a relentless creative edge
Full-Spectrum Media Execution
Campaigns that span national TV, digital, billboards, and more.
Strategic Athlete-Brand Pairing
Scouting and securing brand deals for athletes & coaches, coast to coast
Relentless Market Coverage
No deal left on the table—our team is always on the hunt for the next big move.
WHY PARTNERSHIPS?
The power to transform your brand
Partnerships are a powerful way to combine efforts between your brand and a rightsholder. In a world that is changing quickly, new opportunities are needed for success. Find out more about its benefits:
Sponsorships, especially in sports, require financial commitment, but offer valuable benefits. The publicity gained can result in a significant return on investment. This lets you negotiate the measures of success required for your brand and tailor them to your needs – a task in which we can support you perfectly with our know-how.
Business relationships are the keystone of new opportunities and markets. Sponsoring sports clubs or events can help you building new business partnerships that offer a range of benefits. You establish contacts with new customer groups, while also setting your business apart from the competition. The Agency will help you find the right partners for your brand through a range of leading support services.
Creating new content is an important part of new partnerships and sponsorships – letting you reach new audiences in different and untapped ways. Using innovative social media formats and models, for example, can generate significant reach. With our portfolio of leading content creators, we have the expertise to support our partnerships in creating compelling, thumb-stopping content.
Sponsorships not only strengthen your brand, but also your reputation and standing in the public eye. By spreading positive messages and creating a sense of community, you reach new audiences, including individuals and other significant stakeholders, such as media platforms. This can help carry messages to a wider audience and help to raise profile and reputation quickly and cost-effectively.
The emotion of sport creates long-term bonds between clubs, fans, sponsors and brands. To sustain valuable partnerships in the long term, The Agency supports clients with access to a large network of relevant stakeholders. That way you can gain new target groups and generate reach, while receiving valuable information about those groups – letting you target precisely and create long-term brand loyalty.
To achieve your pre-established goals, large attention-grabbing sporting events can achieve direct customer loyalty, reach new partners and cement your brand as a reputable and reliable sponsor.
Through a strong network sponsorship of sports teams, you not only reach many people – and thus potentially new customers – you also establish your brand as a far-reaching and prominent partner. This increases the probability that people will associate their sports club with your brand and the unique shared equities between the two.
Balancing the brokering of new, relevant partnerships while maintaining existing ones, is an important part of a successful, authentic and future-oriented strategy. To reach as many people as possible, a large but crucially coordinated network is helpful. The Agency not only supports you in developing your brand, but can also strategically and creatively connect you with the relevant rightsholders, media platforms and fans to create and facilitate more meaningful sports partnerships.
By choosing events and clubs that are appropriate for your target group, you can make valuable contacts who are interested in strong and sustainable partnerships. And we’re here to advise you on your sponsorship strategy at every stage.
Sport sponsorships hold valuable benefits for your brand. By forging new partnerships, you can promote your products and services, whether at events or via social media.
Our Process
Brand-centric focus transforming your brand reputation
Analysis
We start by listening and learning about your objectives and challenges, before undertaking an in-depth analysis of your brand, your target group, your market and your competitors.
Strategy & Concept Together
We determine which activity might best reach your goals. We define the objectives to be achieved and propose the most appropriate strategy, gathering initial ideas about what story to tell and selecting platforms.
Rights Selection & Acquisition
Which rightsholder is most suited to your company and your targets? We use our extensive experience to select the right partners with the optimized assets for your brand and objectives. In doing so, we rely on our unmatched experience.
Implementation & Activation
Sponsorship is most powerful when the acquired rights are also activated and integrated into existing marketing. We help to plan efficiently and create ideas, content and campaigns that excite our clients and their fans.
Success Measurement
With our team and the technical capabilities, we can measure the success of your sponsorship – which can be evaluated and optimized in real time.
Our Partners